Click to Call | Australia Special Services Network

A Click-to-Call icon is placed on your website. When a web-surfer clicks the icon a pop-up box appears asking them to enter their telephone number. A two-way call is then initiated, one to your dedicated number and the other to the customers. - Click here for more information.

 

This may not always be intentional, of course. Short of publishing phone numbers in an obvious place, one way your company can get around this is to add so-called 'click to call' features. When the visitor pushes a button or selects a widget, they are escalated to a phone agent who might be able to help.

 

Essentially,an effective website is high maintenance. The design, content, navigation and usability of your site will all play a part in the amount of time people spend there, how they behave and whether they visit again in the future. Here are some ideas for getting more from your online offering.

 

The Quickest Way to Boost Your Conversion Rate, According to Google, the average visitor to a website decides whether to stay or leave in less than eight seconds. In this short amount of time, there is only one thing a visitor can possibly read the largest text headline on the page.

Simple Click To Call can make it so simple. The best way to get that much needed contact with customers is via click to call software. Luckily, Simple Click To Call has that click to call software and more. Web visitors don't have to search for contact information, rather it's right in front of them in button form. Have a question? Click the button. Have a problem? Click the button. Have a solution? Click the button. Speak to someone Immediately!

 

Include detailed descriptions on sub-pages and keep SEO strategies in mind. Whether you offer professional services or merchandise, have well-organized sub-pages on your offerings page. This makes it easier for people to find what they want and boost your conversion rates. Add product and service descriptions with SEO keywords rather than just listing them. don't miss this additional opportunity to reach out to potential customers and encourage visitors to take action. Strong descriptions improve conversion rates.

 

Be Bold! What happens when a user decides to buy a product? They add it to a shopping basket. How do they add it? They click a button or link (usually a button). What happens when they can't see the button? They go elsewhere. There are some users who are still uncomfortable scrolling. Having things above the fold is still important. And yet there are still plenty of sites out there with buttons that are too subtle, or don't say the right thing, or are hidden away at the bottom of the page. 'Add' is rubbish button text. 'Buy' is ok. 'Add xxx To Your Basket' is great. 'Add xxx to Your Basket' in big letters on a big, bright button, near the top of the page, is even better. Calls to action, like this, don't have to be gaudy or tasteless, but they do have to be obvious and clear. Sites I have worked on where just the call to action was changed have reported anything from a 1% to 30% increase in sales as a result. 

 

Now that I've explained what a call to action is, and how to think about it in conjunction with curated content, here are some best practices for creating strong CTAs:

 

Step Utilize copywriting techniques to write your calls to action

 

Once you have your target actions defined, you can begin writing your calls to action. But keep in mind that plain language isn't going to cut it here! Your calls to action should take advantage of popular copywriting techniques in order to prompt as many users into action as possible.

Lets take a look at the page statistics in Google Analytics to see how this page is performing. When you are analysing the performance of a single page on your website, the best place to go to is the Content section in Google Analytics. The important figures to look for are bounce rate, average time on page and the number of page views.